How we helped Appknox generate a pipeline worth $112k within 6 months

appknox-team.jpg

TL;DR

Appknox signed up to our Paid Acquisition Management service and generated a pipeline worth $112k, 35 opportunities - all while they achieved break-even in 3 months.

$112029

Value of pipeline generated

35

# of opportunities generated

3 months

Time to break even

Company

Appknox is a seed-funded mobile vulnerability assessment platform that detects and addresses vulnerabilities in mobile applications. 

Industry

Mobile, Security, Software, SaaS

Challenge

Appknox competes in the mobile security space which is dominated by incumbents such as IBM, Synopsys, Tenable, etc. 

Given the severe competition, Appknox had earlier attempted and failed to generate ROI from paid acquisition channels despite working with multiple reputed agencies in the past.

They were eager to establish Google Ads as an acquisition channel, and generate a healthy pipeline through it. 

Solution

We ran a quick analysis on the previous implementation of Google Ads in order to identify the cracks in the process.

We coupled the learnings with powerful secondary research to identify promising campaigns and rolled them out within 3 weeks. 

We set up a daily cadence to iteratively improve the campaigns and ensure good conversion rates, over the next couple of weeks. 

We managed forms, landing pages, creatives, lists, and workflows to ensure CRM data sanity.

Results

For the first time in multiple attempts, Appknox managed to break even on their spending within 3 months. They also generated a healthy pipeline of $112k and registered an incredible 35 enterprise opportunities. 

Thus, Appknox established Google Ads as a consistent, ROI positive acquisition channel. 

putler-team.jpg

How we helped Putler 2.1x its MRR in 7 months

Learn how Putler grew its MRR from $7.5k to $15k+ through a consistent focus on demand generation and product analytics.

Almabase team.jpg

How we helped Almabase break-even on paid acquisition within 12 weeks

Learn how Almabase generated a pipeline worth $85k with a spend of ~ $12k within 6 months.

Docsumo team.jpg

How we helped Docsumo generate its initial demand from US

Docsumo wanted to focus on demand generation in the US through paid acquisition while the organic growth strategy was developed. 

Let's talk

Fuel up your Growth Engine