How we helped Docsumo generate initial demand from the US market

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TL;DR

Docsumo wanted to test out paid acquisition channels and build its organic growth strategy based on paid experiments. 

# of experiments

17

# of leads

22

CPL

$120

Company

Putler enables e-commerce businesses to track, understand and analyze their financial data from sources such as Stripe, PayPal, Shopify, and Bigcommerce to name a few.

Industry

Information technology, E-commerce, SaaS

Challenge

When Docsumo started focusing on demand generation for its intelligent document data extraction platform, one of the key priorities was to leverage Paid Acquisition and validate its strategy for organic growth.

Docsumo had no prior experience of entering the US market and generating demand for this product from large enterprises via paid acquisition. 

Solution

We assisted their internal team in developing a suitable tracking and analytics framework. Post analytics set-up, we quickly rolled out almost a dozen paid campaigns to identify the best performing keywords and campaigns. 

Based on the collected data, we doubled down on promising campaigns and killed the non-performing ones. 

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Coupling this strategy with remarketing on social and display platforms, we were able to successfully validate different audiences on multiple channels. 

Results

Docsumo was able to acquire high-quality leads at 50% lesser CPL than the industry benchmark. 

In the process, they also managed to identify the right set of high-volume and high-intent keywords to develop the content for.

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